The RelaunchDesk magazine
Working guidance for coaches who move women back into paid roles: program design, pricing, hiring law and the return to work market.
Nine working pieces, written for the coach who has a caseload this week. Each one answers a single question end to end, with the numbers, the sequence and the scripts you can use on Monday.
practical guide
A week by week structure for return to work coaching, with the milestone order that keeps momentum: target list before resume, evidence before narrative, and outreach before polish.
numbers and benchmarks
How relaunch coaching packages are actually priced in the US market, what goes into the cost floor, and how to model your own rate from delivery hours rather than guessing at what feels fair.
regulation and compliance
The ADEA, state age rules and the EEOC charge process explained for coaches, including where advice ends and legal practice begins, and how to talk about graduation dates and gap years safely.
comparison
A side by side look at ICF, NCDA and resume writer credentials: hours required, renewal cost, what each one qualifies you to sell, and which ones corporate buyers actually ask about.
mistakes to avoid
The predictable failure points in a relaunch program: polishing forever, applying only through job boards, and skipping the target list. What causes each one and the intervention that restarts movement.
checklist
A working intake checklist: what to collect before the call, the questions that surface transferable evidence, the constraints to name out loud, and the paperwork that has to be signed first.
case study
Walking one returnship model end to end: sourcing window, screening, the paid placement period, mentor structure, and the conversion decision, plus where a coach adds value at each stage.
trends and outlook
Where structured return to work hiring sits now, which sectors keep running cohorts, and how shifts in remote work and hiring cycles change where your clients should aim over the next year.
field report
A look inside the screening path a client's resume takes: parsing, knockout questions, recruiter search filters, and which formatting choices quietly cost her the review she deserved.
The structure guide is the spine of everything else in this magazine, from pricing a package to keeping a client applying past the first rejection. Read it once and the individual pieces on intake, returnships and applicant tracking systems slot into a sequence you can actually sell.
How do I build an eight week relaunch program a client will actually finish?
Then work outward: the eight other pieces in The Relaunch Practice each take one part of it further, and every one links back here.
