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Relaunch package pricing calculator

Work out what your relaunch program costs to deliver, then set a package price that leaves you earning the rate you meant to earn.

Most relaunch coaches price backward. They pick a round number, deliver twelve sessions plus resume review plus two mock interviews, and never total the hours. The result is a package that reads as premium and pays like contract work. This calculator starts from delivery hours instead: sessions, session length, and the prep, notes and document review time that never shows on the calendar.

Prep time is where the arithmetic usually breaks. Reviewing a rewritten resume, checking a target list of forty companies, scoring a recorded mock interview and writing a session summary are real hours. Count them honestly here, including the hours you spend on a client who goes quiet in week five and needs restarting. Then set the margin you want above your cost floor and check the effective hourly rate the package produces.

Count only scheduled calls, not email or message support.

Use the length you actually run, not the length you booked.

Resume review, target list checks, mock interview scoring and session summaries.

The rate you would quote for an hour of your time with no package attached.

Your share of software, assessments and any printed or licensed materials.

This covers sales time, no shows and the clients who need extra weeks.

Your result

Total hours per client

17.0

Live session time plus the prep and review hours you rarely bill for.

Cost floor for one program

$2,595

Below this price you are earning less than your own stated hourly rate.

Suggested package price

$3,500

Cost floor plus your margin, rounded to the nearest twenty five dollars.

Effective hourly rate at that price

$206

What you actually earn per hour once prep and review are counted.

These figures assume one client running the full program without a refund or an early exit, so treat the margin field as your buffer for both.

Why prep hours decide your real rate

Ten sixty minute sessions is ten hours. A relaunch program is never ten hours. Reading a resume rewrite properly takes forty minutes, and you will read three versions. Checking that a target list is forty real employers rather than twenty job titles takes an hour of your attention. Scoring a recorded mock interview and writing usable feedback takes longer than the mock itself.

Add those up and a ten session program is commonly seventeen or eighteen hours. That is why a package priced at fifteen hundred dollars, which sounds substantial, can be paying under ninety dollars an hour. The number to argue with is not the price, it is the hours field, so fill it in honestly before you decide the price is wrong.

Setting the margin field without kidding yourself

Margin here is not profit in the accounting sense. It is the buffer that covers the intake calls that do not convert, the client who needs two extra weeks after a family emergency, and the one who disappears in week five and needs a restart conversation you did not plan for. In relaunch work those events are normal, not exceptional, because the same constraints that created the gap are still in her life.

Coaches who run a full roster generally land between thirty and fifty percent here. If you sell mostly through referrals and rarely do unpaid discovery work, the lower end is defensible. If you run free consultations and convert a modest share of them, push it up, because that unpaid time is part of your delivery cost whether you count it or not.

Questions about this calculator

Should I price a twelve week program by adding four more sessions to this?

Usually yes, but also raise the prep hours, since a longer program means more document review and more restarts. A twelve week relaunch often carries proportionally more admin than an eight week one, not less.

What if my package price comes out higher than my market?

That is useful information rather than a failure. Either your session count is too generous for the price the market carries, or you are competing with coaches who do not count their prep hours. Cut scope before you cut the rate.

Does this work for group cohorts?

Not directly, since cohort economics divide most session hours across participants. Run it per client for one to one work, then model a cohort separately by dividing the shared session hours by the number of seats you can genuinely serve at once.

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Now make that number survive contact with a client

A week count or a package price only holds if something tracks it after the intake call ends. RelaunchDesk records the applications sent, the replies received and the milestone she is standing on, so the figure you just produced becomes a Sunday night review rather than a promise nobody checks. Ask for a demo and we will set up one returning client using the numbers you just entered here.